European production and competence center for flooring and waterproofing systems starts operations
Since January 2015, BASF's new European competence center for flooring and waterproofing systems at Oldenburg, Germany, has been fully operational. Manufacture of the Masters Builders Solutions products has been relocated from Schaffhausen, Switzerland. This relocation was the key step in the continuing development of business following the sale of the CONICA Sports Surfaces business and the Schaffhausen, Switzerland, facility in July 2013.
Besides Production, Customer Order Management, Sales, Marketing, Product Management, and Research and Development departments are now located at Oldenburg which has proven to be the right choice due to its location in the EU, the good infrastructure, and the competence of its employees.
"Our new center underlines our commitment to sustainable, long-term expansion for our flooring and waterproofing system segments. In addition, we are reinforcing our position as a reliable, innovative partner to our customers and providing support for them through individual solutions," says Philipp Kley, Senior Vice President of the Construction Chemicals Europe Business Unit. "Oldenburg is very well positioned thanks to the technical competence and experience of its employees and its infrastructure," completes Mark Paßkowski, Oldenburg site manager.
The relocation of production equipment from Schaffhausen to Oldenburg took place in two stages to minimize negative impact on production operations. BASF has invested in logistics, facilities, production equipment, research and development. The added roll out of the tinting hubs (machines to color the floor systems) in Europe, increases flexibility, brings supply efficiency close to the customer and will improve the professional service significantly.
The professionalism, knowledge and experience of the Master Builders Solutions experts are highly valued in the industry and to that end a fully equipped new Master Builders Solutions training and knowledge center on the site has been created. "We now have the opportunity to train our customers on one central site in Europe, welcoming also colleagues from outside the region," says Luc Van Eldere, Head of Business Segment Management Performance Flooring Europe. The pathway chosen in Oldenburg, to further focus on the development of environmentally friendly solutions, has already lead to the successful launch of new solutions for the flooring market. "Over the coming years we will keep on focussing on development projects for high-quality and sustainable solutions", continues Luc Van Eldere.
Developments that have been launched during the last few years are for example the water based topcoats MasterTop TC 442W for industrial use and MasterTop TC 417W for commercial facilities. Both products offer a unique combination of water based polyurethane technology and high technical performance thus creating applicator friendly floor systems that guarantee optimal indoor air quality for the end user. A further new development is the polyurethane systems MasterTop 1327FLR. It complies with even stringent requirements in sound insulation and is still – in comparison to existing solutions on the market – easy to install. Another highlight is the combination of MasterTop wall coverings with its correspondent floor systems enabling the user to install floors and walls in just one application without joints. This is very well suited for areas with the most stringent requirements of hygiene, cleanability and maintenance.
The Master Builders Solutions experts from BASF are continuously working towards the development of new products and improvement. For example the further development of MasterTop 1327 with improved sound deadening characteristics is to be launched this year.