MasterTop PUre floor design – support and inspiration with decorative flooring solutions by BASF

  • Polyurethane flooring solutions as an inspiration for innovative room design
  • Book and website provide application examples and interactive tools
  • Master Builders Solutions as best connected partner for flooring solutions

The MasterTop PUre floor design campaign provides support for designers and architects to select appropriate seamless polyurethane floor systems for their projects. The main advantages are: information at a glance, specially developed and inspiring color schemes and interactive tools that support choosing and contacting the right experts. MasterTop PUre floor design includes decorative, polyurethane based floor solutions and presents its unique, pure design possibilities in a high-quality book as well as on the internet. The campaign fuels the creativity of architects and owners and helps them to make the right choice – for a tailor-made flooring solution.

In the MasterTop PUre floor design book the Master Builders Solutions experts present a wide range of completed designs which show how creative comfortable MasterTop floors from BASF can be. The book presents a wealth of rich colors, unusual shapes and artistic possibilities – as an inspiration for a unique decorative floor. In addition, a whole chapter of the book deals with colors for floor designs. It proposes several color schemes of versatile, unique, harmonious colors and shades that were especially developed by Master Builders Solutions.

Further support for customers is given by the website. It provides additional information about flooring solutions, focusses also on sustainability aspects of MasterTop floors and gives interested individuals the possibility to contact Master Builders Solutions experts easily. Moreover it presents the PUre floor selector – a tool designed to help find the most suitable MasterTop flooring solution for individual requirements.

“Our MasterTop PUre floor design campaign underlines our approach to be the best connected partner for flooring solutions and helps us to further increase our service offering by providing inspiration, direct contact and information in a nutshell,” says Luc Van Eldere, Head of Business Segment Management, Performance Flooring Europe.

MasterTop flooring solutions are well-suited for a wide range of applications. The requirements for each individual floor are different – therefore MasterTop products have been developed in such a way that they can be tailored individually to meet specific performance criteria and technical and aesthetic requirements, as well as to allow fast, cost-effective application. The non-solvented MasterTop flooring systems feature low emissions, high strength and low maintenance costs combined with high durability, and thus offer key benefits to applicators. Thanks to the wide variety of colors available and liquid application, these flooring systems allow seamless floor designs with personalized shapes and colors.

For more information please visit www.purefloor.master-builders-solutions.basf.com.

Direct contact

Tim Foerschler

Head of Global Communications Construction Chemicals Division